Mahati is an ayurvedic skincare and haircare brand with the aim to modernize and commercialize ancient Indian secrets of beauty and health. The brand was launched in 2021 by Dr. Beena Tanna, keeping in mind the contemporary needs. The branding aims to represent her motto "where beauty meets blessings". The final logo has three petals, each of which symbolized the 3 main categories which the brand offered. The minimalism of the logo shows the need of Ayurveda in the modern times.