Soully
* Brand Identity *
Soully * Brand Identity *
Soully is an eating revolution with the idea to make snacking healthy. The name is derived from the word ‘soul’ symbolising how snacking right can be wholesome and soulful. This project was a brand identity proposal. The logo is a person in a meditation pose eating happily which communicates the brand’s idea of wholesomeness and guiltfree eating. Date Bites, their introductory product fulfills the motto. I have used specific shades of brown, green and off-white in the brand palette to communicate the brand’s message. Bold and modern typography create a balance to symbolise a modern approach to snacking. The final result is a young, bold and dynamic identity design.








